Use Cases · Competitor Monitoring

Every conversation about your competitors, in one place.

People switch tools, compare vendors and complain about what they use, in public. VoxUno finds those conversations across the communities your buyers use and tags them Competitor, so you read them all in one inbox.

Watch Your Competitors

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Example

Results

Inbox Saved Dismissed

Tag: Competitor

Project Management Stack Exchange· 1h ago

Choosing a tracker for a product team

Asana vs Trello for a team of eight: which copes better with recurring work?

Asana vsCompetitor

Bluesky· 4h ago

Moving our team off Asana

We're thinking of moving off Asana. What did you pick, and was it worth it?

AsanaCompetitor

Moments worth catching.

Four kinds of conversation about your competitors worth reading the day they happen, and the match term that catches each one.

  • Switching

    Someone leaves a competitor and says why, or asks where to go next.

    Reddit· 3h ago

    Six months on a smaller tool

    We switched from Jira in the spring. Here's what we miss, and what we don't.

    Caught by switched from Jira Competitor

  • Comparisons

    Someone weighs your competitor against the alternatives before they choose.

    Hacker News· 6h ago

    Ask HN: Which tracker did your ten-person team pick?

    We're choosing this week. Jira vs Linear: what did you go with, and why?

    Caught by Jira vs Competitor

  • Complaints

    Someone runs into a competitor's limits and says so in public.

    A forum for your industry· 1d ago

    Boards slow to load every morning

    Is anyone else finding Jira slow once a board has a few hundred issues?

    Caught by Jira Competitor

  • Launches

    A new product goes after your competitor's users, and people talk it over.

    Product Hunt· 2d ago

    Launching today: a calmer planner for small teams

    Built for teams who find Jira too heavy. Bring your boards across in one go.

    Caught by Jira Competitor

VoxUno never posts for you. When a conversation is worth joining, you reply in the thread yourself.

The competitor recipe.

Three monitors for each competitor, all tagged Competitor. A monitor matches its match term as whole words, exactly as written, in a post's title and body. A name on its own also turns up in job ads, so give it the excluded terms "hiring" and "job".

The competitor recipe
Match termWhat it catchesTag
competitorEvery post that names themCompetitor
switched from competitorPeople leaving them, and often whyCompetitor
competitor vsPeople comparing them with the alternativesCompetitor

Your competitors on the dashboard.

The dashboard shows your results per day split by tag, so the Competitor-tagged conversations stand out, and your top monitors, so you see which competitor comes up most. Each chart opens your results with its filter set.

Example

Results per day, by Tag

CompetitorBrandLead

Top Monitors

  • Jira Competitor
  • Jira vs Competitor
  • switched from Jira Competitor
  • Asana Competitor

Example monitors

Start with these, putting your competitors in place of Jira and Asana.

Example
Example monitors
Match termTagExcluded terms
Jira
  • Competitor
  • Excluded term: hiring
  • Excluded term: job
switched from Jira
  • Competitor
none
Jira vs
  • Competitor
none
Asana
  • Competitor
  • Excluded term: hiring
  • Excluded term: job
Asana vs
  • Competitor
none

Questions

Which competitors should I monitor?

The ones your buyers compare you with. During setup, VoxUno reads your website, suggests your competitors for your business profile and offers a monitor for each one, tagged Competitor. You can add more monitors at any time, up to your plan's limit.

What if a competitor's name is an everyday word?

Add excluded terms: a post that contains one is left out. Or write phrases that only mean the product, such as "switched from" or "vs" with the name.

Where does VoxUno look for competitor mentions?

In the communities you follow: Bluesky, DEV, GitHub Discussions, Hacker News, Indie Hackers and the forums your buyers use. VoxUno listens around the clock, checking every community you follow daily.

Can my whole team see the competitor results?

Yes. Everyone in a project shares its results and dashboard, and can filter results by the Competitor tag. Every plan has unlimited members.

Hear what people say about your competitors.

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