Platform · Buyer Intent

Find buyers while they're still deciding.

People ask for recommendations, compare alternatives and complain about the tools they use, in public, every day. VoxUno finds those conversations, so you can join in while the choice is still open.

Find Your Buyers

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Example: buyer phrases VoxUno picks up
Example
  • On Reddit: Any recommendations for a project management tool?
  • On Hacker News: Good alternative to Jira?
  • On Stack Exchange: Is Jira too expensive for us?
  • On DEV: Our sprint planning takes hours

What buying intent looks like.

Four kinds of conversation that mean someone is about to choose, and the match term that catches each one.

  • Asking for a Recommendation

    Reddit· 2h ago

    Lightweight tool for a five-person team?

    Any recommendations for a project management tool? We just need a board and due dates.

    Caught by project management tool Lead

  • Comparing Alternatives

    Hacker News· 5h ago

    Ask HN: What do small teams use instead of Jira?

    Is Linear a good alternative to Jira for a five-person team?

    Caught by alternative to Jira Lead

  • Complaining About a Competitor

    Project Management Stack Exchange· 1d ago

    Cutting tool costs for a growing team

    Our bill doubled this year. Is Jira too expensive at this size?

    Caught by Jira too expensive Lead

  • Describing a Problem You Solve

    DEV· 1d ago

    How we stopped planning eating our Mondays

    Our sprint planning took three hours a week until we changed one thing.

    Caught by sprint planning Lead

Write monitors that catch it, and nothing else.

A monitor matches its match term as whole words, exactly as written, in a post's title and body. Excluded terms leave out what you don't want, and the Lead tag files every result where your team will look.

Example

New Monitor

Match term
alternative to Jira
Excluded terms
Excluded term: hiring Excluded term: job
Tags
Tags Lead

What It Finds

Matched: lands in your inbox, tagged Lead

Hacker News· 5h ago

Ask HN: What do small teams use instead of Jira?

Is Linear a good alternative to Jira for a five-person team?

alternative to JiraLead

Excluded: contains "hiring"

Reddit· 4h ago

[Hiring] PM for a team moving off Jira

We're hiring a PM to lead our move to an alternative to Jira.

alternative to JiraExcluded term: hiring

Example monitors

Start with these, putting your competitor in place of Jira and your category in place of project management tool.

Example
Example monitors
Match termTagExcluded terms
alternative to Jira
  • Lead
  • Excluded term: hiring
Jira alternative
  • Lead
  • Excluded term: job
Jira too expensive
  • Lead
none
project management tool
  • Lead
  • Excluded term: hiring
  • Excluded term: job

Where intent shows up.

Different buyers ask in different places. VoxUno listens around the clock, checking every community you follow daily.

  • Developers

    Ask for tools and compare libraries in technical communities.

    • Hacker News
    • Stack Overflow
    • GitHub Discussions
  • Founders

    Compare vendors and share their stacks in startup communities.

    • Indie Hackers
    • Reddit
    • Product Hunt
  • Practitioners

    Ask for advice and recommend tools in their own field's Q&A communities.

    • Server Fault
    • User Experience Stack Exchange
    • Project Management Stack Exchange

VoxUno never posts for you. When you find a buyer, you reply in the thread yourself.

Questions

How do I keep irrelevant matches out?

Use exact phrases as match terms, and add excluded terms to a monitor or to the whole project. A post that contains an excluded term is left out.

Which tag should buyer-intent monitors have?

Lead, one of the three built-in tags. Filter your results by Lead to see only the buyers. A monitor can have several tags, or none.

Does VoxUno find replies, not just new threads?

In most communities, yes. In a few, such as YouTube, DEV and some forums, VoxUno collects new posts only.

Does VoxUno reply to buyers for me?

No. VoxUno never posts for you. You read the conversation and reply in the thread yourself.

Find your next customers in the conversation.

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